Brand
Before adopting WFX Fashion PLM in 2018, Clare V. faced significant challenges in managing its preproduction processes. The brand relied on a patchwork of manual systems, such as Excel sheets and shared drives, which made it difficult to centralize and update product data. Teams often struggled to find the correct information quickly, leading to delays in decision-making and inefficiencies across departments. As the business expanded, this lack of a unified system became a barrier to scaling, with manual processes contributing to bottlenecks in supplier coordination and product development.
Additionally, Clare V.'s teams lacked real-time visibility into product development and costing, which further hampered efficient workflow. Communication was heavily dependent on emails and shared drives, resulting in delays and miscommunication. These challenges made it difficult to manage increasing complexities as the brand grew, underscoring the need for a more robust and centralized solution to streamline operations.
WFX is our main central hub. It just makes everything so easy for everybody to access. Everything is attached at the material level or at the supplier level or at the item level. The more people I sell on using it, they can also see how easy it becomes once we have everything on WFX.
Helen Don Sing, Systems & Costing Specialist, Product Development, Clare V.Clare V., founded by Clare Vivier in 2008, is a Los Angeles-based handbag and accessories brand that merges classic French elegance with California's laid-back, modern style. The company has grown steadily, operating over a dozen retail locations across the United States. Clare V.’s product offerings include handbags, wallets, small leather goods, clothing, hats, and jewelry, with a majority of its leather products crafted by local factories in LA and other suppliers located in Portugal and Italy. Known for its creative collaborations, the brand has partnered with names like Anthropologie, Caddis Eyewear, and Steven Alan, adding to its unique appeal.