Brand
Before the integration of WFX PLM, SAS DUDES faced a series of significant operational bottlenecks that severely limited their efficiency and ability to scale. The company heavily relied on manual tools such as spreadsheets and Adobe Illustrator files to manage an extensive array of product designs, which led to operational inefficiencies and scaling issues.
According to Max Jacob, General Director of SAS DUDES, managing the high volume of products and associated files became increasingly challenging: "We tried to organize everything with our factories through these tools, but it was too many sheets and too many products, which became very difficult to manage." This reliance on outdated systems resulted in scattered information and fragmented communication, making it cumbersome to track product developments and communicate effectively with suppliers.
Additionally, the administrative burden of manually maintaining numerous files and coordinating with manufacturing partners often detracted from the team’s creative processes, further compounding the challenges faced by the burgeoning fashion company.
Whether we want to launch a product, identify a problem, or use a tech pack to create a new product, WFX makes it easier in every way. It's powerful, efficient, and timesaving for a clothing brand like ours, totally transforming how we manage our production processes. We're also planning to add our suppliers on WFX by next year.
Max Jacob, General Director, SAS DUDESThe transition to WFX PLM has offered incremental benefits for SAS DUDES, giving them a solution tailored to their needs:
Located in Lille, France, SAS DUDES is an innovative apparel and accessories company founded in January 2022. Housing two distinct brands, Divinbydivin and Davrilsupply, SAS DUDES has quickly established itself in the fashion industry with a focus on everyday wear and art-inspired fashion. The company manages all aspects of creative development, marketing, and logistics in-house, catering to dynamic, style-conscious demographics with products ranging from hoodies and t-shirts to footwear and accessories.